Objective

The unicist market lab is a structured pilot testing system that is monitored with unicist technologies.
The scope of market labs vary according to the client's needs. The scope of operation covers from testing products/services design to testing and validating pilot markets. Its operation may include additional monitoring services covering the evolution of buyers and consumers' habits.

Platform

The Unicist Market Laboratory Platform (UML-Platform) supports the technologies, tools and methods to analyze and monitor changes in the habits of buyers and consumers. It includes the monitoring of the BEES - Blue Eagle X-per System.

Design of products and services

The unicist model structures the concepts that foster the buying action and the use of products and services. It includes the monitoring of aesthetics, semiotics, semantics and subliminal behavior. The unicist ontological modeling makes the development of hypothesis of the consumers' behavior possible to comprehend pilot markets and their feedback.

Segmentation

Unicist market segmentation is the basis for monitoring lifestyles, and the functional, psychological and conceptual drivers of a market. The unicist technology transforms abstract segments into operational information.

Central buying argument

Buying arguments, their validation and evolution are monitored using the UML Platform. Validation is based using the sales technique that confirms the buying arguments. Information for commercial decision making is stored in a Segmented Buying Arguments Library.

Commercial objects

The commercial objects that are used in the different market segments are monitored in the laboratory.
The functionality of objects is measured using results-based logical inferences.

Clients' fidelity

The evolution of the relation between the client and a product is one of the indicators of the Market Social Capital of a company.
Fidelity indicators are segmented based on the specific characteristics of the product and the dominant lifestyle of the environment.